Thinking about starting your blog? Blogging is an excellent thing to get involved with and can cause all sorts of great opportunities. But before you dive right in, it’s worth firstly having a step back and considering several important matters.
Listen up. Starting your blog is rather easy, but getting it right is a lot more difficult and there are several decisions to create as you go along. Listed below are 12 things you must know before you even begin a blog:
1. Self-Hosted WordPress Blog
You may be wondering about the most suitable choice for how to start a blog and make money. Can you produce a WordPress blog, or would a platform like Blogger suffice? How about something similar to SquareSpace or Wix?
For me, a self-hosted WordPress blog (ie. WordPress.org) is certainly and away your best option.
There are a few premiere factors behind this:
Firstly, a self-hosted WordPress blog provides you with complete ownership and control over all you do. There are many themes and plugins for WordPress, while it’s also great to understand that nobody can come along one day and take down your site mainly because it ‘breaks’ some type of rule. That’s a major issue with many platforms!
When you have installed WordPress (it’s free and many hosts enable you to install it with just a couple of clicks), you may essentially do anything you like. You’ll must spend some money on hosting and a domain address, but those might be found pretty cheaply.
2. Create a Brand
To construct an excellent blog and get noticed in the crowd, you need to work to make a distinctive brand. This simply means decide on a very specific niche and attempting to develop a brand that really talks to your audience.
Why is a brand?
Well, it requires numerous things like the name, logo, visual imagery, the tone/personality of your respective writing, an individual experience, and the like. Think of great bloggers like Seth Godin. You usually understand specifically what you’re getting whenever you visit his blog – and that’s what you must do, too.
To be successful, you have to differentiate yourself from the crowd and speak to your audience. What’s your niche? What do you want to be referred to as? What’s the personality of your respective blog likely to be? Will your blog site be serious/funny/informative/detailed/factual, etc.?
3. Content articles are King
You might have the very best looking blog worldwide, however it doesn’t matter a jot when the content articles are crap!
To be successful whilst keeping people returning for more (that is surely what every blogger is looking for), your content must be good quality and deliver on what exactly you’ve promised.
Make sure each post is well researched and has a specific point. Allow it to be interesting to learn by injecting some your own personality into each post – or tell stories to create it alive.
Remember: content articles are king, so ensure it’s as effective as it possibly can be!
4. Blog Regularly
Blogging regularly is really important. If you want how to start a blog free to possess any kind of impact, you just cannot go weeks or months without setting up a post!
When you setup your blog site, it’s easy for starters great intentions and boast regarding how you’re intending to make a whole new post six times weekly. But unless you’re superman/woman, the reality is that staying on a schedule such as that is entirely unrealistic.
To offer yourself the best possible potential for success, be realistic regarding how often you’re planning to post and set up a schedule in order to meet that goal. You might like to prepare your content in advance then make use of a post scheduler to post it for your blog over a given day.
5. Visual Content is Key
Visual content is becoming an ever-bigger area of the blogging world. I’m discussing videos, graphics, photos, infographics, etc.
Be sure every single post you are making contains some type of visual content. It can help to bring your blog alive and will greatly increase the volume of people who click right through to your blog site – especially from social media.
Not a graphic designer whizz kid? Don’t worry! An instrument like Canva costs nothing and super easy to use, or you might outsource it to your design professional.
6. Interact With Other Bloggers
It’s easy to see other blogs as competitors, nevertheless, you should actually take a look at them for your friends. Experience tells me that the success often is dependent upon connecting with other bloggers and making yourself seen to the important thing players inside your niche.
Comment on their blogs and participate in the conversation. Share their posts on social networking. Develop a relationship using them and have on their own radar! Believe me, it’ll really help your odds of success.
7. You Need To Build an Email List
Imagine being able to send 500 customers to your new blog post within minutes, or having the ability to instantly send traffic to a proposal you’re promoting as being an affiliate.
If you have an email list, you will have the ability to do this all plus more!
You’ve probably heard the expression “the cash is in the list” – and that i can absolutely and categorically tell you that it’s the honest truth. If you’re starting a fresh blog, be sure to begin to build an email list from the first day.
8. Investing in Advertising
There are many great free tips to get targeted traffic to your website. You can work with SEO and have traffic from Google. You may write guest posts for other blogs, or use social websites to share relevant content and obtain new followers.
But while free methods are great, it’s also worth considering paid methods like Facebook advertising. Should you it right, it is possible to achieve your goals faster and very quickly reach out to new people.
Anything of warning: Don’t throw a load of money with the wall and hope it sticks! Set a tiny budget (e.g. $20) and test the liquid to see if it really works.
9. Responsive Design is important
Those days are gone when many people browsed the internet on the desktop computer. Nowadays, it’s exactly about smartphones and tablets.
If you’re planning to setup a new blog in 2017, please, please, PLEASE make sure it is responsive and easily viewable on smart phones! It’ll make the viewing experience much better for your personal visitors, and contains certain SEO benefits, too.
10. Be Aware of Increasing Security Threats
When setting up a blog, it’s essential for taking security seriously. Blogs are prone to hackers and other online threats, so it’s absolutely vital to take steps to safeguard your web site whenever possible. Trust me, you don’t want the hassle of sorting out a hacked blog because it could be a complete and utter pain within the arse!
Firstly, be sure your blog site and plugins are usually updated and running the latest versions. This includes the WordPress installation, your theme with each plugin.
Secondly, be sure you put in a basic WordPress security plugin to help guard against common threats and acquire alerted if the worst happens. WordFence, BulletProof Security and iThemes Security are three of the most popular.
11. You should Think Of SEO
Where can you go if you’re trying to find information? In most cases, the correct answer is Google, so you’d be absolutely CRAZY to ignore it a traffic source.
If you wish to get visitors from Google, you should consider Search Engine Marketing (SEO). I could possibly write a complete book on this subject, but for now you just need to obtain the 30deyypky right.
Base each blog post around a particular keyword – and be sure to include that keyword a couple of times within the post. Don’t overdo it!
In addition, it’s worth installing a search engine optimisation plugin like Yoast SEO. This is a free tool that offers you the cabability to optimize your blog quickly and easily.
12. Blogging is tough Work
Finally, it’s vital that you know that blogging is tough work.
Many people dream about putting together how to start a blog for free and achieving instant overnight success, but the truth is that it’s bloody perseverance and requires consistent effort over years and years. If you’re prepared to placed the effort it, it’s definitely worth it though and literally has the ability to change your life.